It’s all a calculated act! Hillary Clinton began conducting focus groups and polling swing state voters as early as December 2014 to figure out how to brand herself and find a “rationale” for running for president.
Nearly two years before the election, Clinton’s team circulated a timeline of research objectives for which the nascent campaign would spend $2 million on focus groups and surveys, according to recently released hacked emails.
A “fundamental question” was how to brand Hillary as either “Badass/hip,” or a “Grandma.
“Attached is an updated summary of the research process and a budget,” Robby Mook, who would become Clinton’s campaign manager, emailed on Dec. 8, 2014. “I want to emphasize that THIS *WILL* CHANGE because the team will have better ideas on methodology and the strategy will evolve as the project progresses.”
“I would still assume our budget will be in the $2+ million range per my earlier memo, even though the attached budget is lower than $2 million (obviously, we are going to make this as cheap as we can without sacrificing thoroughness and quality),” he said.
Mook sent two documents to Hillary Clinton and close aides Cheryl Mills and John Podesta, including a budget timeline, as well as a memo detailing topics the campaign would poll test.
The timeline reveals that the campaign would begin testing what Clinton’s “rationale” was for running for president in early January 2015. full story
FLASHBACK: Hillary Clinton defended her statement in an email that she needed a public and a private position on issues. That begs the question, What are voters of Clinton’s actually voting for?